In my previous post I considered user needs left underserved by WordPress. Much of what WordPress lacks centers on their poor quality writing experience. Ghost – a new blogging platform – seems poised to change this and in the process attract the business blogger target. But this will take focus: How can Ghost win? Ghost has […]
The new Ghost blogging platform has highlighted a glaring weakness in WordPress – it’s losing the Word part. What started as a blogging platform has morphed into something else. Are they risking leaving the writer behind? I’ve been an active blogger for about six months now, having first started on Blogger and then moving to […]
Check out the latest 7 Rules content: 7 Rules for analyzing your customers’ key user needs. Understanding these key user needs is a core business planning function. A strong user need analysis will speed product tradeoff discussions during product development, and aid marketing in messaging key competitive differentiation during product launch.
Customer attrition is a killer. After a massive amount of time and cost you’ve secured a new user. They went though your purchase process and committed to you. Some for only a trial period, or maybe just a free account. Your most important customers will have bought something – either a hardware product or a […]
New startup leaders focus too much on the product, ignoring or minimizing the rest of the “launch problem” they are about to face. Of course, a strong and reliable product offering is foundational to any chance of success. Stories abound of startups flailing as they attempt to fix a tsunami of incoming bug reports from […]
Forecasting is an art, especially when you have zero sales. New product startups face two forecasting questions: 1) How much revenue will be generated? and 2) How much should be built? Get your pencil out – time to predict the unknowable. As someone so famously once said: You don’t know what you don’t know. But […]
Check out the latest 7 Rules content: 7 Rules for conducting a competitive analysis. A strong competitive analysis requires looking back into the organization and outside to your customers and competitors. It’s hard work! Keeping with the 7 Rules philosophy, I break it down into actionable steps.
Win in your market by developing for your customers’ Community User Needs. Community involvement is quickly becoming the best way to create new product awareness. However, this “Pay it Forward” marketing approach does not yield instant returns. A company must cultivate a strong presence in the many online communities in which their market segment thrives. […]
Check out the latest 7 Rules content: 7 Rules for forecasting a new product or service. Forecasting is one of the more difficult product marketing tasks – very hard to get right, but amazingly easy to be wrong! Keeping with the 7 Rules philosophy, I break it down into actionable steps.
Good marketing uses time-tested practices to acquire new customers while minimizing spend. While the web has augmented this purchase process greatly, the fundamentals of exposing new prospects to your brand and driving referrals from your installed base remain. But change is afoot. Companies have been leveraging online communities for years to drive awareness. But with the advent of the […]