I started this blog to explore the practice of marketing as it undergoes the largest change since the birth of mass media in the 1930’s. The internet has killed the old approaches of indiscriminate bombardment of consumers with messages, bringing marketing back to its roots — helping consumers tell others about products and services through their own stories. While the human psychology behind establishing the value of a strong brand remains, size and budget no longer determine success. The new marketer understand analytics, programming, human behavior, and design. All aspects of product are being impacted – from initial conceptualization through ongoing sales and support. I hope to explore these issues here.
I have more than 25 years of marketing, online, sales, and product development experience with Consumer tech products, having worked as the VP of Marketing for HP’s Digital Imaging business unit, as well as at several technology startups. I was there for the birth of the PC generation, the creation of CE retail, and the move into internet services.
Prior to my marketing roles, I spent some time on the engineering side with both large companies and startups.
I have an MBA from the University of Chicago, as well as a BS and MS in Mechanical Engineering from the University of Wisconsin.
I operate a consulting practice – Built-in Marketing – focused on helping companies implement net-powered marketing strategies across their product and services portfolios. Click here to learn more about our services. View my profile on LinkedIn.