Let community user needs accelerate your biz

Win in your market by developing for your customers’ Community User Needs. Community involvement is quickly becoming the best way to create new product awareness.  However, this “Pay it Forward” marketing approach does not yield instant returns.  A company must cultivate a strong presence in the many online communities in which their market segment thrives. […]

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“Pay it Forward” Marketing

Good marketing uses time-tested practices to acquire new customers while minimizing spend.  While the web has augmented this purchase process greatly, the fundamentals of exposing new prospects to your brand and driving referrals from your installed base remain. But change is afoot. Companies have been leveraging online communities for years to drive awareness.  But with the advent of the […]

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